There are many kinds of video contests, but one thing is obvious: Video isn’t the future anymore, it’s now. The channels for video contests — from TV to social — are also varied.

Here’s the format of most video contests: Ask entrants to create a video and submit it to you. Besides a lot of fun, you will get user-generated content (UGC), which you can use in your marketing campaigns. To further enhance the engagement of video contests, add a polling element so viewers can vote on their favorite.
Video contests may be used for:

  • Sporting events
  • Seasons
  • Trends
  • Holidays
  • Hobbies and interests
  • Other events
  • Products or services
  • Talent shows and more
    Video contests enable companies to increase interaction between customers and their brand, creating an experience for both, driving traffic to their website, generating new email leads and making sales. They have become a new frontier for marketers.
    Here are some tips with proven results to run successful video contests.

    1. Define Goals

    First, determine what you are trying to accomplish with a video contest. Those goals should be aligned with the overall business goals.

    You should define both immediate and post-contest goals. Goals should be SMART, which means:

    The most common contest goals include:

  • Drive more traffic to your site
  • Gain new email leads
  • Develop customer relationships/deliver value to customers
  • Generate immediate sales
  • Increase engagement levels with a target market
  • Get UGC (user-generated content)
  • Obtain insight into products/services
  • Increase buzz around your brand or new product launch
    After defining goals, it’s best to identify KPIs (key performance indicators) to further analyze the results and measure the contest’s success.

    2. Set clear rules for players

    To increase the players’ participation rate, clearly define the rules. On the contest page, include a thorough list of instructions on how to participate. Don’t leave any stone unturned.

    Consider addressing these aspects:

  • Who is eligible to enter?
  • Is there an age limit?
  • What are the starting and ending dates of presenting entries?
  • Is there a limit on the number of videos players can submit?
  • What are the ways to submit videos?
  • What are the recommended file sizes and formats?
  • Are there any requirements regarding the video content?
  • Are there prizes for everyone who signs up or is the prize for the winner?
  • What are the prizes for winners?
    There can be other points to address that are important for the players to know.

    3. Choose a motivational prize

    The prize is important for successful video contests. Especially when higher barriers are set for entries, the prize can be an awesome motivation.

    There are so many prize ideas, depending on the contest and business type. But remember:

  • It’s preferable that the prize be related to the brand or product (such as gift cards, your latest product, or something unique and cool to your business).
  • Choose something desirable for your target market.
  • It should be suited to your contest ask.
    Choosing the right prize will motivate many potential customers to take part in the contest and submit their entries.

    4. Promote your video contest

    Now it’s time to promote your contest in order to reach more people and entice them to enter.

    Although you can promote the video contest both online and offline, online communities stand behind the most successful video contests. Some options include:

  • Advertise on your website (both on the homepage and other pages) at least a month before the final submission deadline.
  • Promote heavily through email, explaining the rules in detail and the deadline for submitting videos.
  • Use social media: Make targeted ads on Facebook and other channels, or create Facebook groups to promote the contest.
  • Use television: If the contest is part of a TV show and you are going to present the videos to the audience through that show, then TV can be very suitable for advertising the contest.
  • Advertise through traditional media: Use newspapers and flyers with QR codes.

    5. Include more people through online polls

    The planning and implementation of video contests are costly and require a lot of effort. To compensate for all these costs and make the contest worth the effort, you should provide rich engagement.

    You can not only engage people through encouraging them to participate in the contest by submitting their videos, but also you can drive traffic to your website and enhance the interaction through online polls: enable people to vote for the best video.

    Organize it quickly and easily by choosing a user-friendly platform, such as Swift Polling, to create online polls and embed the link in your website. Swift is a real-time audience engagement and research tool with an easy online poll setup process.

    To use the platform you should:

  • Sign up on the Swift website and upgrade for one of the plans, which are divided based on the number of responses.
  • Create an online poll, such as “Vote for your favorite video”.
  • Then embed the online poll link in your website. People visiting the website will see the online poll and vote.
  • At the end of the contest, you will have the analytics of the online poll and identify the winner.

    6. Sum up the contest

    At the end of the contest, when the voting process stops, you should sum up the contest by identifying the winner and awarding the prize.

    Then track the results of the contest by using the KPIs. That’s how you can evaluate the content and identify whether you have reached the goals.

    To measure the results, you can use tools such as Google analytics to get insights about the contest page visits.

    Armed with an overall picture of the contest results, you can analyze what went well, what didn’t, and how to make improvements for future contests.

    These tips will help make your video contest a real success.

    Leave a Reply