Market Research is an essential part of any business operations! It is the best way to find out who your customers are, what is wrong with your business and what are your competitive advantages.

It can lead to the possible solutions to some specific problems your company may face and what is more important, market research and the analysis itself is data driven, which helps to avoid inaccuracies and predicts what is going to happen in the future, what your current stats actually show and what are some causes of the situation you are in now.


This blog is going to talk about 3 trending survey tools of 2018, that are good for data collection and analysis, some of them are real-time, while other are more advanced in a sense of automatic data analysis and visualization, and some  make the survey process exciting for the audience!

Google Forms


Google forms is an exciting tool for creating awesome surveys both visually and contentwise. The name itself implies that this is a solution provided by Google and is web/mobile based. Google Forms lets its users create unlimited forms for free! It does provide good visuals, you can even add cinemagraphs on the top of your survey forms and that will really change the visual quality of your survey! The results of the survey go directly to the shareable excel spreadsheet, which you can download or work  with right in Google Sheets.

Google Forms is incredibly easy to use, you just need 5 simple steps.

  1. Start a new form.
  2. Edit your form.
  3. Choose where to save form responses.
  4. When complete – send the link of your survey to your prospective respondents.


Survey Monkey


SurveyMonkey is also a good tool for conducting surveys. It provides customizable surveys, as well as a dashboard that includes data analysis, sample selection, bias elimination, and data representation tools. For companies it also provides data analysis, brand management, and integrated marketing communication services. Some of the plans are paid and others are free. The free plan includes unlimited number of surveys, up to 10 questions and 100 participants per survey. SurveyMonkey is very easy to use as well, you just need similar 5 steps.

  1. Create a Survey
  2. Add Questions & Pages
  3. Apply Logic
  4. Customize the Design
  5. Preview & Send Your Survey

Swift Polling


Sometimes you need survey results that are not only real-time but also are very well visualized. For example, you have a thesis presentation and you would like to experiment with your audience, by both engaging the audience and collecting interesting facts and statistics. For implementing this,  Swift Polling is exactly what you need! It enables speakers to connect with their audience via SMS/Web voting and collect their feedback. It is the easiest way to engage the audience during conferences, presentations and other public or private gatherings. One big advantage Swift has is pricing. For Swift there is no monthly subscription, this is a one time payment for the amount of responses users need, they are not obliged to pay every month, they pay once for their plan.

For more advanced features Swift also has Enterprise solutions, where users can have branded surveys and advanced data visualization for various large-scale events and campaigns


Using Swift is very simple, it requires 3 simple steps.

  1. Log in to your account
  2. Enter your question into the question box, with different choices
  3. Click “Launch Poll”


Swift Polling features these benefits.



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